Advertising Quiz

1. What is a Banner Ad?

A commercial on television.
A digital advertisement displayed on a webpage.
A large outdoor advertising space.
An advertisement within a podcast.

2. Which term refers to content that matches the platform but is labeled as sponsored?

Pop-Up Ad
Webinar
Native Advertising
Interstitial Ad

3. What is the main purpose of Brand Awareness?

To spread content quickly online.
To recognize a brand and build loyalty.
To promote products for a commission.
To target ads based on a user’s location.

4. What does Geotargeting refer to?

Creating content that becomes widely shared.
Using individuals with influence to promote products.
Targeting ads based on a user’s location.
Promoting products for a commission.

5. Which term describes the unconventional strategies to promote a product that are often surprising and creative?

Retargeting
Content Marketing
Guerilla Marketing
Viral Marketing

6. What does ROI (Return on Investment) measure?

The total number of people who see an ad.
The profit generated from an advertising campaign.
The level of interaction users have with content.
The amount paid for each click in a pay-per-click campaign.

7. Which term refers to the rules regarding the handling of personal information in digital advertising?

Intellectual Property
Privacy Policies
Disclosure
Endorsement Guidelines

8. What is False Advertising?

Advertising that is accessible to all.
Advertising that misleads or deceives consumers.
Adhering to laws and regulations that govern advertising.
The use of software to prevent ads from appearing on a user’s device.

9. What is the main goal of Lead Generation?

To measure engagement.
To optimize content to appear in search engine results.
To acquire interest or inquiries from potential customers.
To measure the profit generated from an advertising campaign.

10. Which term refers to the percentage of visitors who leave a webpage without interacting?

Impressions
Conversion Rate
Bounce Rate
Engagement Rate